FanEase / Case study

Highlights from a national broadcast.
Every club in them, shoppable.

A national broadcaster turned its tournament highlights into a shoppable equipment catalogue — and charged the manufacturer $100,000 to sit inside it.

FanEase·August 2026 ·4 min read ·Golf

88%

Watch ratio

Highlights are already edited down to the moments that matter, so viewers stay to the end.

24.8 sec

Interaction time

The longest dwell we have recorded in any format. Viewers explored clubs, apparel and accessories.

$100,000

Placement fee

Charged to the equipment manufacturer for placement inside the coverage, for the season.

The challenge

A highlights library with nothing to click.

Highlights are the most re-watched golf content there is, and the most product-dense. Almost none of it was doing commercial work.

Highlights get watched to the end, and rewatched. The equipment on screen is the equipment the audience is actively researching — but there was no route from seeing a club in play to buying it.

The broadcaster's commercial inventory was the same it had always been: spots, bumpers and lower-thirds. The content itself carried no commercial layer at all.

Manually building one was out of the question. Highlights turn around inside hours, across dozens of players and hundreds of products — and the window of relevance closes almost immediately.

What we ran

Equipment and apparel, recognised in play.

FanEase read the highlights, matched what was on screen against a live product catalogue, and linked it in one tap.

The manufacturer's catalogue was connected once. From there, every club, glove and shirt that appeared in coverage could be surfaced with correct pricing and stock — with out-of-stock lines suppressed before an offer ever published.

No tagging, no manual review, no production cycle. The broadcaster kept doing what it already did and gained a commercial layer on top of it.

Catalogue · **matched against live inventory, with out-of-stock suppressed automatically.**

Catalogue matched to on-screen equipment — Catalogue · **matched against live inventory, with out-of-stock suppressed automatically.**

Partners · **placement exposure timed to the second, valued and exportable.**

Partner exposure reporting — Partners · **placement exposure timed to the second, valued and exportable.**

The results

Two revenue lines, one of them larger than the engagement.

The placement fee alone is over half the total. It is also the line that required no fan to do anything at all.

Result	Figure	What it means
Time spent in a moment	24.8 sec	Viewers explored clubs, apparel and accessories. The longest we have recorded.
Store visits	9,240	Per 100,000 views.
Equipment and apparel sold	$83,160	Per 100,000 views, at an average order of $225.
In-video placement	$100,000	What the broadcaster charged the equipment manufacturer to appear inside the highlights, for the season.
Total revenue	$183,160	Per 100,000 views. The placement fee is over half of it.

Three placements covers six months. One and a half covers a 90-day start outright. Against a three-model engagement at $55,000 a month, 3.3 placements at the broadcaster’s own rate pays for the season.

The equipment revenue then runs on top. At 500,000 views a month that is $415,800 every month, against a $55,000 engagement.

Highlights from a national broadcast.Every club in them, shoppable.

A highlights library with nothing to click.

Equipment and apparel, recognised in play.

Two revenue lines, one of them larger than the engagement.

Related case study

Highlights from a national broadcast.
Every club in them, shoppable.